CECILIE BAHNSEN X GEL-QUANTUM 360 I

Cecilie Bahnsen and ASICS SportStyle unveil the next chapter in their ongoing collaboration with the launch of the GEL-QUANTUM™ 360 I shoe. A reimagined interpretation of the iconic silhouette, the design brings together ASICS’ technical innovation with Bahnsen’s signature language of modern femininity.

A silhouette transformed into a slip-on, lace-less construction, offering ease, comfort, and functionality for the rhythm of contemporary life. Designed for effortless wearability, the shoe moves seamlessly between purpose and style.

Though understated in appearance, the minimal design reflects an intricate and highly refined development process, "almost effortless in its expression it has been the most intricate to refine"" says Cecilie Bahnsen, Founder and Creative Director.

Stripped back to its essence, every detail has been carefully calibrated to achieve a precise balance between softness and structure. “Beneath its simplicity lies a careful balance which leaves no place to hide, only the honesty of form and the quiet precision of function. Simplicity, when it is true, asks for more than decoration ever could.”

Central to the design is the integration of Bahnsen’s iconic floral motif. Delicately woven into the shoe’s construction, the pattern creates a tactile and visual expression of femininity, offering a subtle contrast to ASICS’ performance-driven foundations.

The collaboration is presented in two colourways: a soft pale pink and a timeless black. Marking a milestone within the partnership, the pale pink iteration is the first full soft pink Cecilie Bahnsen x ASICS shoe, an exploration of a shared creative universe long in the making.

Underfoot, the GEL-QUANTUM™ 360 I sneaker retains ASICS’ renowned 360-degree GEL™ technology cushioning, delivering advanced comfort and impact absorption to support all-day movement."