ASICS Sportstyle is proud to announce the collaboration model of GEL-LYTE™ III CM 1.95 with the Japanese apparel brand, CFCL – a B Corp who is leading the discussion of sustainable fashion industry.
The GEL-LYTE™ III CM 1.95 sneaker converts one of the most iconic designs under the ASICS umbrella and converts it into a modernized sneaker with the lowest carbon emissions. It's another steppingstone that's allowing us to reimagine the future of the planet for the next generation.
One of the main advanced design innovations is the use of newly developed comfortable carbon-negative foam, application of ‘solution dye’ technology, reduction of shoe parts through ‘tape’ stability structure, and the adaption of recycled polyester for the upper and the sockliner.With these incremental gains, CO2e emissions were reduced by approximately 80% from the procurement to manufacturing processes, and by approximately 75% in the transportation process.
This collab model applies all the key moves to reduce CO2e that were successful, including material selections and the shoe structure*. As with the regular GEL-LYTE™ III CM 1.95 model, it only emits 1.95kg of CO2e across its life cycle, significantly lighter than the lowest CO2e sneakers currently available on the market.
Go Suzuki, Senior General Manager of SportsStyle Division at ASICS said, “The collaboration effort with CFCL has been very inspirational for ASICS to push forward our commitment to accomplish net-zero while broadening product design expressions. Through the collab model, we are hoping to generate a bigger impact by demonstrating the potentials of our ideas to a bigger audience.”
Style #:
1203A267.001
