EARLS COLLECTION X GEL-CUMULUS 16

The ASICS X EARLS GEL‑CUMULUS™ 16 sneaker is a deeply personal interpretation of Lewi Brown’s values and Māori culture of home and healing. Inspired by Brown’s childhood growing up in Christchurch, New Zealand, and shaped by the influence of his mother, grandfather and local football club.

The shoe incorporates mesh panelling as a respectful nod to the original collaboration an important value of Brown’s Māori culture of honouring those who enable forward movement.

Pebbled SILKYWRAP™ construction ASICS Stripes reference the years of hard work put in by Brown’s mother, with their aged texture symbolising experience earned over time, while brown suede overlays reflect family heritage and a feeling of comfort and belonging.

Retaining the iconic silver accents of the GEL-CUMULUS™ line, the sneaker honours ASICS’ performance heritage, while custom insoles recreate the carpet of Brown’s childhood home, and the place where his journey began as an aspiring young footballer.