Capturing the impact of movement on minds at scale.
To draw scientific conclusions across geographies and across sports, we needed to find a simple way for people to capture the impact of movement on their minds. Based on an initial research phase we conducted using EEG technology, we developed the Mind Uplifter™ tool. The tool enables us to mimic the methodology of the EEG study at scale and capture people’s emotional and cognitive states before and after exercise.
Seeing the impact of movement around the world.
Everyone who uses the Mind Uplifter™ tool can see the impact of movement on their own mind and the world around them. Anonymous data from the tool feeds into the real-time global study in the form of an interactive map. Thousands of people have taken part in the research study – capturing their Mind Uplift and providing valuable insights.
Uncovering the state of mind of the world.
We know that there is a strong link between physical activity and mental health. And we’re committed to taking action to help lift people’s spirits through sport. The ASICS State of Mind Index shows the impact of inactivity on the mental wellbeing of the world and highlights where an uplift is needed most.
Welcome to the town that moved to lift its mood.
Together with the support of mental health charity, Mind, we transformed the town of Retford into “Upliftford”. This unique experiment showed the power of movement to lift the mood of an entire town, with residents recording a mental uplift of 27%.