AFEW X GT-II

The AFEW x ASICS GT-II™ "Uplifting Pack" sneakers seek to raise awareness for depression and mental illnesses. Egotrip designed a special box for the release and its co-founder Erol’s own personal experiences inspired the concept and content ideas of the campaign. To look up and be comfortable in doing so was something that was recommended to him by his therapist at the time and this developed into the idea of the “Uplifting Pack”. If you’re faced with difficult times, look up, keep your head up and be positive. AFEW designed two colourways of the GT-II™ sneaker with one in different shades of grey and the other a mix of tan, brown and salmon colors. Both pairs feature a very premium and diverse mix of materials as well as a brain graphic on the sockliner and partly translucent outsole.

10% of the proceeds from this special release will be donated towards the German Depression Support (Deutsche Depressions Hilfe).