What Makes Our Products Different
December 8, 2022 / ASICS Australia
When you buy an ASICS product, you’re purchasing something special.
Let’s take a deeper look into the company’s unique approach to innovation in performance, health, and comfort.
Our commitment to creating quality products
The ASICS founding philosophy of “a sound mind in a sound body” dates back to 1949 and continues to power innovation today. ASICS strives to develop high-quality products that help people stay healthy both physically and mentally while performing their best. From running, netball, football, tennis and other sports, ASICS makes products that are uniquely suited to specific sports and types of players.
1. The ASICS Institute of Sport Science
The ASICS Institute of Sport Science (ISS) is also part of what makes ASICS special. A space for innovation, the ISS is where products are developed with superior performance in mind and where the company uses problems as the foundation for exciting new solutions. At the ISS, researchers perform extensive research on human form and movement in order to create technologies that help empower athletes. Read more about the history of the ISS and how research is performed.
2. Technology focused on functionality
What makes ASICS products special is the advanced technology that drives their performance. Some of ASICS’ most notable technological advances include:
- GEL™ technology.GEL™ technology helps athletes deal with impacts and twists, offering bounce in some areas, softness in others, and stability overall. It has transformed ASICS high-performance shoes across a number of sports. The technology dates back nearly 40 years, but it continues to develop and advance.
- FLYTEFOAM™ technology. FLYTEFOAM™ technology is another unique technology to ASICS. It helps keep shoes lightweight without compromising on cushioning. It helps keep shoes lightweight without compromising on cushioning.
- DUOMAX™ technology. DUOMAX™ technology is incorporated within our dual-density midsoles. It adjusts to the dynamic motion of your stride, which can help provide adaptive stability.
Why are ASICS shoes so comfortable?
Technology plays a large role in performance, but it can also help explain why ASICS shoes are so comfortable. ASICS engineers products using specific materials that enhance breathability, durability, and fit. You can learn more about each of the various technologies that ASICS uses from the ASICS Institute of Sport Science.
3. Collaborations with athletes and designers
ASICS’ collaborations with athletes and designers are key to what makes its products unique, with the world's top athletes putting ASICS' latest technologies and innovations to the test. These collaborations allow ASICS to drive performance and create products that meet the needs of even the most high-performing athletes.
ASICS Athletes
What makes ASICS different in athlete sponsorship goes beyond a marketing relationship. The company works with a diverse group of athletes to collaborate on making its products better.
ASICS collaborates with Novak Djokovic in tennis, Yuji Nishida and Masahiro Yanagida in volleyball. In track & field, ASICS works with over 80 internationally known athletes from over 16 countries. The list goes on.
Beyond working with individual athletes, ASICS partners with associations, leagues, and teams in 20 different sports to develop shoes and apparel suited to each sport.
Live with a sound mind in a sound body
ASICS’ philosophy of "a sound mind, in a sound body" is core to its company, products, and relationship with customers. We strive for better living and It’s what makes ASICS products special, from footwear, clothing, to accessories.