GEL-QUANTUM LEVITRACK

KIKO KOSTADIVOV X ASICS continues a collaborative history with the release of the GEL-QUANTUM LEVITRACK™, a project 2 years in the making.

This special release celebrates the international spirit of sport, tying together the things that unite us all through community and teamwork. This spirit of cooperation between the two brands is evident in this release thanks to re-tooling of entire silhouettes and the exploration of new directions with the brands classic logos and signifying ASICS Stripes.

The ISS (Institute of Sports Science) has always been at the forefront of innovation for the ASICS brand, strictly focusing on developing technologies that enhance the performance of ASICS athletes. For the Kiko Kostadivov + ASICS GEL-QUANTUM LEVITRACK™, the team was able to apply ISS technologies, specifically the newly developed SCUTOID GEL™ cushioning, directly onto a lifestyle offering for the very first time. The resulting Kiko Kostadivov + ASICS GEL-QUANTUM LEVITRACK™ optimises and enhances the experience for the active lifestyle consumer.

The use of the SCUTOID GEL™ technology in the Kiko Kostadivov + ASICS GEL-QUANTUM LEVITRACK™ is a perfect of example of the collaborative effort between Kiko Kostadinov, the Fanning sisters, and ASICS towards the realisation of footwear designed to uplift and enhance the day-to-day experience of the wearer.