Junior PR Specialist
Apply NowBe part of a movement that moves the world
At ASICS, we’re more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for "Anima Sana in Corpore Sano" (a Sound Mind in a Sound Body), encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving and it's open to all.
If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you.
Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.
Your role in our shared journey
Located at our EMEA headquarters in Hoofddorp, near Amsterdam, you'll contribute to our mission by coordinating and executing PR activities that elevate ASICS Sportstyle's brand presence across key media outlets and markets. In this role, you'll manage agency relationships, organise impactful events, and ensure seamless product operations whilst collaborating cross-functionally to deliver strong PR results and achieve monthly KPIs.
Your role will be instrumental in weaving the fabric of our movement, bringing unique perspectives and driving innovation with every step.
Your key responsibilities will be:
- Manage six appointed PR agencies by providing briefings, preparing press folders, and coordinating assets to ensure effective communication and brand representation.
- Create and distribute press mailers that highlight micro-trends and key items to generate strong coverage in major media outlets.
- Organise media and partner events whilst measuring, tracking, and reporting on all PR activities to demonstrate return on investment.
- Manage product orders and forecasts including seasonal forecasts, sample orders, and collaboration forecasts to support PR initiatives.
- Ensure timely delivery of all product orders to PR agencies whilst handling invoicing, budget tracking, and vendor management.
- Collaborate with Product, Digital Marketing, Trade, and Visual Merchandising teams to execute cross-functional projects successfully.
You have the following skills:
- University degree in Marketing or a related field.
- 1-3 years of PR experience, preferably in fashion or retail.
- Adaptability to changing business priorities.
- Strong time management and organisational abilities.
- Ability to work independently or within matrix organisations.
- Proficiency in Microsoft Office, particularly Excel, PowerPoint and Word.
Life at ASICS
When you join ASICS, you become part of something special. Here, your voice matters, your growth and wellbeing are important. We believe in fostering an environment where every step forward is celebrated, where diversity fuels our journey, and inclusion strengthens individuals. And together and as individuals we can inspire more people to move for body and for mind.
Our commitment to your wellbeing
We're dedicated to ensuring that every team member experiences the joy and benefits of movement. To support your wellbeing, we offer:
- Access to office gym and sports membership discount.
- Exclusive 50% discount on ASICS and ONITSUKA TIGER gear.
- Unlimited access to the Calm app for better sleep and mental fitness.
- Complimentary premium subscription to our Runkeeper Go™ app.
- A comprehensive wellness programme consisting of exercise and educational sessions.
- Professional support and meditation classes are available through OpenUp Access.
- Working abroad for four weeks every year.
- Hybrid working model. Combine the flexibility of working from home with the dynamic energy of an office environment.
How to Apply
Are you feeling inspired? We'd love to hear from you. Submit your application online and step into a role where you can truly make a difference. Let's move together, step by step, toward an uplifted world.
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