OK Basketball Shoe
The OK Basketball Shoe was the start of it all for the brand as the very first ASICS product. At this time basketball shoes were difficult to make, but that did not deter Onitsuka - instead, it inspired him. He gave early prototypes to basketball leagues in Kobe for wear testing. It was refined and released to the public in the spring of 1950.
The Marathon Tabi was our first distance runner. The design was inspired by traditional Japanese indoor Tabi shoes. The Marathon Tabicame equipped with the functions and durability necessary for tough marathon runs.
The MARUP was the next evolution in marathon-running footwear. The MARUP had a sponge in the heel to reduce fatigue during long distance runs and a rounded toe box for mass appeal.
The Tiger Stripes debuted on the world stage for the very first time at the 1968 Games. The stripes are reminiscent of the waves off the coasts of Kobe, the city where the ASICS first made its roots.
Advancements in Technology
The X-CALIBER™ GT featured DUOMAX™ technology, a stabilizing pillar that keeps overpronation at bay. The quadralacing system in the upper provides added stability to the feet.
Our revolutionary GEL™ technology debuts as a feature of the GT II™ running shoe. This technology gives shoes an extra shock of absorption
The GEL-LYTE™ III initially launched as a lightweight, stable running shoe. It has evolved over time into a classic everyday model. The shoes most notable features include a split tongue design and 3-layer midsole.
Birth of Our Legends
The GEL-KAYANO™ model was designed by Toshikazu Kayano with the purpose of creating a supportive and structured multipurpose trainer with a focus on neutral pronation. It is the longest continuous performance running footwear to date, now in its 28th version.
The GT-2000™ model is versatile & functional for various running distances with a focus on overprontation. Designed with a lightweight, but stable feel for a secure ride.