We recently welcomed Dr Brendon Stubbs to our ASICS EMEA HQ in the Netherlands to work with us to set measurable objectives for the Movement for Mind programme. Dr Stubbs will be working with us to develop the programme with experts and put it into action to measure its impact.
It’s incredibly important that Movement for Mind is well-researched, based on sound evidence and shows measurable and demonstrable value. We’re developing Movement for Mind to make a difference and we want to be able to demonstrate that through a simple mind and body programme that will positively impact people’s mental wellbeing. So, working with Dr Stubbs, who has conducted so much research into the connection between the body and mind, is incredibly exciting.
Dr Stubbs’s research focuses on physical activity and mental health and the mind-body interface. He has published over 500 academic papers, is in the top 1% of highly cited researchers in the world in the field of mental health and was identified in the journal “Nature” as one of the most productive scientists (top 0.0001%) across all scientific disciplines in 2018. Dr Stubbs’s research has been featured in the New York Times, TIME magazine, Forbes, CNN, Women’s Health, Men’s Health, BBC News, ITV News and Sky News (among others). Dr Stubbs was lead author of the recently published European Psychiatric Association guidelines on the use of exercise for mental health and senior author on a recent Lancet commission to improve the wellbeing of people with mental health conditions.
Together with Melinda Brooks-Bray, VP HR for ASICS in EMEA, we agreed both primary and secondary objectives for the Movement for Mind Programme that we plan to test both at ASICS and through a broader business trial.
As a team, we agreed that our primary focus would be to improve mental wellbeing as measured by the Warwick-Edinburgh Wellbeing scale. Our secondary objectives would include lowering stress, anxiety and depression as well as measuring improvement in quality of life.
We might have a long way to go, but we feel that having measurable objectives in place from the very beginning will be crucial for the long-term success of Movement for Mind.
