SCIENCE BEHIND THE SHOE
At ASICS, we create the most technologically advanced products to help you run in your own unique way, whether you are looking at ways to start running or want to run further or faster. Located in Kobe, Japan, the ASICS Institute for Sport Science develops breakthrough technologies based on a deep understanding of human movement. For more than 40 years, our research and development teams have been introducing innovations to help enhance performance and prevent injuries.
THE SCIENCE OF ENERGY RETURN
The new FLYTEFOAM™ Blast foam technology offers a bouncy, soft and energetic ride. Developed by the scientists at the ASICS Institute of Sports Science in Kobe, Japan. This foam is the softest and most resilient material ASICS has ever produced.
CUSHIONING
See how ASICS cushioning technology offers the maximum running shock absorption.
STABILITY
See how long distance running can be made more protective with stability shoes
ENERGY SAVING
From 5k runs to marathons, see how your shoe choice can prevent energy wastage.
REFLECTIVITY
See how our 360° reflectivity keeps you more visible when running in the dark.
GUIDESOLE™
See how ASICS GUIDESOLE™ technology could help to improve your running efficiency and running form.
COMFORT
The ultimate comfort of ASICS running shoes can make your dream of running 5k everyday come true.
GUIDESOLE™
See how the METARIDE™ shoe has reinvented what a running shoe can do.
RUN BOUNCIER
See exactly how NOVABLAST™ makes you run lighter, faster and bouncier
UNDERSTANDING PRONATION
Have you heard about pronation before? Do you even know what kind of pronator you are?
See how you can improve your performance as a runner by choosing the right shoe
FIRST TIME RUNNING
Are you thinking of taking up running but feel a bit lost? Did you know that every runner should have at least two pairs of great shoes? Watch the video and find out why!
SHOP SHOES FROM THE SERIES
