EPISODE 3: ENERGY SAVING

Discover our biggest innovation to date: A dynamically curved sole for a completely new running experience.

ASICS designers and developers are obsessed with perfecting superior technology for runners. Our philosophy of Kaizen – the Japanese concept of making “continuous improvements” drives us to keep refining, honing, and perfecting our shoes for running further, faster, and beyond.

ASICS Running shoes

IT'S RUNNING. NOT ROCKET SCIENCE. EXCEPT WHEN IT IS.

Since 1996, when ASICS scientists first took a cushioning material used in the aerospace industry and put it into the sole of the GT-II ASICS GEL™ technology has been evolved and improved over generation.

SUPERIOR STRUCTURE

Thousands of hours of research, testing, trailing and developing goes into the making of an ASICS running shoe. Mikko takes us through the precise development of the GEL-Kayano™ 26 with it’s specific technologies, and how this has helped us create the perfect protective shoe for you.

ASICS Running shoes
ASICS Running shoes

ALWAYS ROLLING FORWARD

Koro Koro is the Japanese name for the sound an object makes when it rolls under its own momentum. This and the motion of a bicycle wheel were just a couple of the inspirations behind our newest innovation.
Our runners said they wanted a shoe that helped them conserve energy, so we made METARIDE™,, featuring energy-conserving GUIDESOLE™, technology.

WHICH RUNNING SHOE IS RIGHT FOR YOU?

Performance is personal and so is your perfect running shoe. Use our Shoe Finder to find the ultimate fit for your gait, goals and more.

STILL CAN'T DECIDE?

Our team of ASICS Running Experts are here to help.

 Just call +44 (0) 1925 599 784

ONE ASICS