ASICS Design Philosophy

ASICS
Design Philosophy

Our product innovation makes movement feel better, in body and mind. Our founding philosophy - Sound Mind in a Sound Body - is reflected in everything we do.

Applied by our team at the ASICS Institute of Sport Science in Kobe, Japan.

ASICS really focuses on human-centric design. It has been our unchanging research approach since the company started. Through evolving and developing our technologies, we've taken human-centric design to the next level.

ASICS INSTITUTE OF SPORT SCIENCE KOBE, JAPAN (2023)

The Four Pillars of the ASICS Design Philosophy

User Testing

Our athletes are critical to how we design the best shoes to help any athlete physically and mentally.

ASICS elite athletes test our products throughout development, taking them from our lab to the world's most competitive stages.

ASICS' relentless focus on human-centric design ensures our products meet athletes' physical and mental needs.

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Meet some of ASICS'
key athletes

Lucy Charles-Barclay

Professional Triathlete
IRONMAN PB 8:36:32
4x Runner-up at IRONMAN World Championships
2021 IRONMAN 70.3 World Champion

Novak Djokovic

Professional Tennis Player
23 Grand Slam singles titles
38 ATP Masters Titles

Eilish McColgan

Professional Track & Road Athlete
1:05:43 Berlin 1/2 Marathon
5,000 & 10,000 meters National Record Holder
2022 Commonwealth Games Gold Medalist – 10,000m
3x Olympian

Bashir Abdi

Professional Marathoner
2:03:36 Marathon PB
European Marathon Record Holder
2020 Tokyo Olympics Bronze Medalist
2022 World Championships Bronze Medalist (Eugene) Marathon

Emma Bates

Professional Marathoner
2:22:10 Marathon PB
2018 US Marathon Champion
2nd Place at the 2021 Chicago Marathon
5th Place at the 2023 Boston Marathon

Sara Alonso

Professional Trail Runner
2022 Ranked 3rd in Golden Trail Series
1st Place Marathon du Mont-Blanc 2022 43km Champion
1st Place Transgrancanaria 45km

Belinda Bencic

Professional Tennis Player
2020 Tokyo Olympic Games Gold Medalist - Singles
2020 Tokyo Olympic Games Silver Medalist - Doubles
2019 WTA Comeback Player of the Year
8 WTA Tour Singles Titles

Science

Better performance, driven by science

The ASICS Institute of Sport Science stands at the forefront of research and technology. We analyse form, movement, materials and design through human-centric science.

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Our Key Research Fields

Movement

Our research into form and load changes during movement informs how we develop ASICS prototypes. We've tested ASICS products on over 2 million feet and counting.

Materials

Every material we use is analysed for durability, flexibility, sustainability, and more. Because better materials create better performance.

Action

Our researchers evaluate data around the body’s reaction to various changes in form and structure, to inform our materials and design.

Innovation

Kaizen means ‘continuous improvement,’ which is the very basis for the ASICS Design Philosophy.

For over 70 years, we’ve identified problems, analysed processes and measured results. This approach helps us continually improve and redefine ASICS sportswear with industry-leading technology.

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ASICS INSTITUTE OF SPORT SCIENCE KOBE, JAPAN (2023)