ASICS
Design Philosophy
Our product innovation makes movement feel better, in body and philosophy. Our founding philosophy - Sound Mind in a Sound Body - is reflected in everything we do.
Our human-centric approach continually redefines our industry-leading technology.
Our technologies are put to the test by ASICS elite athletes and consumers.
However you move, we have a shoe for you.
The Four Pillars of the ASICS Design Philosophy - Running
User Testing
We have tested 2 million feet to date, with performance and sensory wear.
Testing across elite athletes to everyday consumers.
Meet some of ASICS’
key athletes
Lucy Charles-Barclay
IRONMAN PB 8:36:32
2023 IRONMAN WORLD CHAMPION
4x Runner-up at IRONMAN World Championships
2021 IRONMAN 70.3 World Champion
2023 IRONMAN WORLD CHAMPION
4x Runner-up at IRONMAN World Championships
2021 IRONMAN 70.3 World Champion
Ellish McColgan
1:05:43 Berlin 1/2 Marathon
5,000 & 10,000 meters National Record Holder
2022 Commonwealth Games Gold Medalist – 10,000m
3x Olympian
5,000 & 10,000 meters National Record Holder
2022 Commonwealth Games Gold Medalist – 10,000m
3x Olympian
Bashir Abdi
2:03:36 Marathon PB
European Marathon Record Holder
2020 Tokyo Olympics Bronze Medalist
2022 World Championships Bronze Medalist (Eugene) Marathon
European Marathon Record Holder
2020 Tokyo Olympics Bronze Medalist
2022 World Championships Bronze Medalist (Eugene) Marathon
Emma Bates
2:22:10 Marathon PB
2018 US Marathon Champion
2nd Place at the 2021 Chicago Marathon
5th Place at the 2023 Boston Marathon
2018 US Marathon Champion
2nd Place at the 2021 Chicago Marathon
5th Place at the 2023 Boston Marathon
Sara Alonso
2022 Ranked 3rd in Golden Trail Series
1st Place Marathon du Mont-Blanc 2022 43km Champion
1st Place Transgrancanaria 45km
1st Place Marathon du Mont-Blanc 2022 43km Champion
1st Place Transgrancanaria 45km
ASICS elite athletes test our products throughout development, taking them from our lab to the world's most competitive stages.
Science
Better performance, driven by science
The ASICS Institute of Sport Science stands at the forefront of research and technology. We analyse form, movement, materials and design through human-centric science.
Movement
Our research into form and load changes during movement informs how we develop ASICS prototypes. We've tested ASICS products on over 2 million feet and counting.
Materials
Every material we use is analysed for durability, flexibility, sustainability, and more. Because better materials create better performance.
Action
Our researchers evaluate data around the body’s reaction to various changes in form and structure, to inform our materials and design.
We combine fit and performance with the latest in technology and materials to make running shoes that feel right for you.
GEL-KAYANO™
A protective feel
Premium stability. With a construction that delivers a smooth, stable ride.
GEL-NIMBUS™
A soft feel
Built for distance, these shoes have extra cushioning for a softer ride.
NOVABLAST™
A bouncy feel
ight but cushioned shoes designed to help you enjoy running even more.
METASPEED™
A fast feel
Advanced lightweight materials, carbon plates
and breathable uppers.
GEL-TRABUCO™
A secured feel
Built for adventure, these shoes have
extra grip for more protection.
Innovation
Kaizen means 'continuous improvement,' which is the very basis for the ASICS Design Philosophy.
For over 70 years, we've identified problems, analysed processes and measured results. This approach helps us continually improve and redefine ASICS sportswear with industry-leading technology.
Cushion Technology
PureGEL™
Softer-than-ever landings.
The new PureGEL™ technology is softer and lighter than previous GEL™ technology, delivering enhanced shock absorption, softer landings and smoother transitions.
Foam Technology
FF BLAST™ PLUS ECO
Soft Impact.
The new lightweight and energetic FF BLAST™ PLUS ECO cushioning, an even more cushioned ride.
Stability Technology
4D GUIDANCE SYSTEM™
Reimagined stability.
The new 4D GUIDANCE SYSTEM™ provides adaptive and on-demand stability, supporting runners in every step of their run.
FOAM Technology
FF BLAST™ TURBO
FOAM Technology
Super cushioned FF BLAST™ TURBO foam technology for a super bouncy, super energetic ride.
GRIP Technology
ASICSGRIP™
Confident traction.
ASICSGRIP™ provides advanced grip on varying terrain.
Sustainability
A lighter footprint for a brighter tomorrow
Our materials
Our materials Using less materials, reusing materials and making longer-lasting products.
- Polyester Fabric from Recycled PET Bottles
- Recycled Fabric from Textile Waste
- Bio-Based Materials
- Solution Dyeing
Our carbon footprint label
The new carbon footprint label is part of our continuing efforts to reduce our carbon emissions. We are measuring and sharing the carbon footprint of our products, allowing wearers to make decisions that not only benefit mind and body, but also the planet.
Learn More
Applied by our team at the ASICS Institute of Sport Science in Kobe, Japan.
Behind the Scenes
Never stop asking questions.
Always improving. Always evolving.
Sustainability meets performance.
Always improving. Always evolving.
Sustainability meets performance.
ASICS
INSTITUTE OF SPORT SCIENCE KOBE, JAPAN
(2023)
Learn how the ASICS Design Philosophy applies to Tennis and Indoor
Tennis
Indoor Sports
