ASICS
Design Philosophy
Designed for performance on court.
ASICS develops footwear by playing style.
So our shoes are designed to help players enjoy their game even more.
However you play, we have a shoe for you.
The Four Pillars of the ASICS Design Philosophy - Indoor Sports
User Testing
We have tested 2 million feet to date, with performance and sensory wear.
Testing across elite athletes to everyday consumers.
Meet some of ASICS’
key athletes
Alessandro Michieletto
Professional Volleyball Player
Italian Super Cup Gold Medalist
Olympian
Italian Super Cup Gold Medalist
Olympian
Meet some of ASICS’
key athletes
Simone Giannelli
Professional Volleyball Player
Italian Championship Gold Medalist
Olympian
Italian Championship Gold Medalist
Olympian
Yuji Nishida
Professional Volleyball Player
Asian Men's Volleyball Championship Gold Medalist
Asian Men's Volleyball Championship Gold Medalist
Ran Takahashi
Professional Volleyball Player
Asian Championship Champion
Asian Championship Champion
Jean Patry
Professional Volleyball Player
Olympic Gold Medalist
Olympic Gold Medalist
ASICS elite athletes test our products throughout development, taking them from our lab to the world’s most competitive stages.
Science
Better performance, driven by science
The ASICS Institute of Sport Science stands at the forefront of research and technology. We analyse form, movement, materials and design through human-centric science.
Movement
Our research into form and load changes during movement informs how we develop ASICS prototypes. We've tested ASICS products on over 2 million feet and counting.
Materials
Every material we use is analysed for durability, flexibility, sustainability, and more. Because better materials create better performance.
Action
Our researchers evaluate data around the body’s reaction to various changes in form and structure, to inform our materials and design.
We combine fit and performance with advanced technologies and materials to make indoor shoes that match your playing style.
SKY ELITE™️ FF
A cushioned feel
Powers jumps, allowing your game and mind to reach new heights.
POWERBREAK™️ FF
A protective feel
Provides advanced stability for athletes performing dynamic movements on offense and defense.
NETBURNER BALLISTIC™ FF
A fast feel
Designed to help you make quicker starts, with a supportive fit to keep you focused on your game.
Innovation
Kaizen means ‘continuous improvement’ - the very basis for ASICS Design Philosophy.
For over 70 years, we’ve identified problems, analysed processes and measured results. This approach helps us continually improve and redefine ASICS sportswear with industry-leading technology.
MIDSOLE TECHNOLOGY
FF BLAST™
PLUS ECO Foam
PLUS ECO Foam
Jump Support
FF BLAST™ PLUS ECO Foam technology offers increased cushioning for more bounce and jump height than before.
STABILITY TECHNOLOGY
STABLETRUSS™
Advanced Sidewall
New STABLETRUSS™ technology provides advanced stability from the forefoot to the rearfoot.
OUTSOLE TECHNOLOGY
X-GUIDANCE™
Increased flexibility
X-GUIDANCE™ technology helps increase flexibility for faster, smoother movements.
Sustainability
A lighter footprint for a brighter tomorrow
Our materials
Using less materials, reusing materials and making longer-lasting products.
Learn More
Our carbon footprint label
The new carbon footprint label is part of our continuing efforts to reduce our carbon emissions. We are measuring and sharing the carbon footprint of our products, allowing wearers to make decisions that not only benefit mind and body, but also the planet.
Learn More
Learn how the ASICS Design Philosophy applies to Running and Tennis
Running
Tennis
