ASICS
Design Philosophy
Our product innovation makes movement feel better, in body and philosophy. Our founding philosophy - Sound Mind in a Sound Body - is reflected in everything we do.
Our human-centric approach continually redefines our industry-leading technology.
Our technologies are put to the test by ASICS elite athletes and consumers.
However you move, we have a shoe for you.
Shoe FinderThe Four Pillars of the ASICS Design Philosophy - Running
User Testing
We have tested 2 million feet to date, with performance and sensory wear.
Testing across elite athletes to everyday consumers.
Meet some of ASICS’
key athletes
ASICS elite athletes test our products throughout development, taking them from our lab to the world's most competitive stages.
Science
Better performance, driven by science
The ASICS Institute of Sport Science stands at the forefront of research and technology. We analyse form, movement, materials and design through human-centric science.
We combine fit and performance with the latest in technology and materials to make running shoes that feel right for you.
Innovation
Kaizen means 'continuous improvement,' which is the very basis for the ASICS Design Philosophy.
For over 70 years, we've identified problems, analysed processes and measured results. This approach helps us continually improve and redefine ASICS sportswear with industry-leading technology.
Sustainability
A lighter footprint for a brighter tomorrow
Our materials
Our materials Using less materials, reusing materials and making longer-lasting products.
- Polyester Fabric from Recycled PET Bottles
- Recycled Fabric from Textile Waste
- Bio-Based Materials
- Solution Dyeing
Our carbon footprint label
The new carbon footprint label is part of our continuing efforts to reduce our carbon emissions. We are measuring and sharing the carbon footprint of our products, allowing wearers to make decisions that not only benefit mind and body, but also the planet.
Learn More
Applied by our team at the ASICS Institute of Sport Science in Kobe, Japan.
Behind the Scenes
Never stop asking questions.
Always improving. Always evolving.
Sustainability meets performance.
Always improving. Always evolving.
Sustainability meets performance.
ASICS
INSTITUTE OF SPORT SCIENCE KOBE, JAPAN
(2023)
Learn how the ASICS Design Philosophy applies to Tennis and Indoor
Tennis
Indoor Sports