ASICS
Design Philosophy
Designed for performance from line to line.
ASICS develops tennis footwear by playing style.
So our shoes are designed to help players enjoy their game even more.
However you play, we have a shoe for you.
The Four Pillars of the ASICS Design Philosophy - Tennis
User Testing
We have tested 2 million feet to date, with performance and sensory wear.
Testing across elite athletes to everyday consumers.
Meet some of ASICS’
key athletes
ASICS elite athletes test our products throughout development, taking them from our lab to the world’s most competitive stages.
Science
Better performance, driven by science
The ASICS Institute of Sport Science stands at the forefront of research and technology. We analyse form, movement, materials and design through human-centric science.
We combine fit and performance with advanced technologies and materials to make tennis shoes that match your playing style.
Innovation
Kaizen means ‘continuous improvement’ - the very basis for ASICS Design Philosophy.
For over 70 years, we’ve identified problems, analysed processes and measured results. This approach helps us continually improve and redefine ASICS sportswear with industry-leading technology.
Sustainability
A lighter footprint for a brighter tomorrow
Our materials
Using less materials, reusing materials and making longer-lasting products.
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Our carbon footprint label
The new carbon footprint label is part of our continuing efforts to reduce our carbon emissions. We are measuring and sharing the carbon footprint of our products, allowing wearers to make decisions that not only benefit mind and body, but also the planet.
Learn More
Learn how the ASICS Design Philosophy applies to Running and Indoor
Running
Indoor Sports